When you are focused on the day-to-day running of your business it can be hard to find the time to think about your strategy for creating and sharing content in print and online.
For instance, when did you last review the words on your website and consider whether they provide instant impact and clearly state what you do, who your customers are, and how you provide benefit and value?
Are there untold human interest stories in your business that could raise your profile, create a positive impression on current and future customers and improve both internal and external communication?
Sometimes you can be too close to your own business story, and the details of the products and services you provide, to strike the right chord with the people you want to reach and influence.
I can come into your company and carry out an audit of the content you are currently creating and sharing online, in print and via social media. I can identify opportunities for improvements and create a content and social media strategy focused on your business model and your ambitions and objectives.
Since establishing Caittom Publishing in 2010 I have worked with a wide range of private and public sector organisations to create strategies for more effective use of social media.
Every business that is contemplating using social media needs to have a clear strategy. I can help you think through WHO you want to reach and WHERE they will be found online. Business-to-business companies, business-to-consumer companies and charities will all have different strategies and will target different social media platforms.
My advice and recommendations on content and social media strategies will be focused on achieving tangible results for you, and I will show you how to measure your impact.
I work closely with a number of trusted partners and agencies who provide PR and marketing services - but my focus is on the written word and how it can portray businesses and organisations in the most professional and positive light.
"Elaine is an extremely competent communications professional and has undertaken various project work for Burton Hospitals such as communications planning and the implementation of our social media strategy."
- Toni Carlile, Burton Hospitals NHS Foundation Trust
(Elaine)....has a knack for finding new ways to look at content before putting a different, more engaging spin upon it.
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