I launched Caittom Publishing in 2010 after working in newspapers for 29 years.
My first full-time job was as a junior reporter at a weekly newspaper group in Leicestershire in the 1980s. I went on to work on regional titles across the UK specialising in subjects including health, business, education and entertainment.
Progressing to newsdesk and editing roles, I played key roles in the coverage of many major news stories of the 1990s. I also gained experience of writing for different audiences as a freelancer for national titles including the Daily Star, the Mail on Sunday and the Sunday Times.
In 1999 I moved into online journalism as joint editor of the regional newspaper website HoldTheFrontPage for the then Northcliffe Newspaper group.
During the next ten years, I led several award-winning niche digital businesses, including an educational website, commissioned by the Department for Culture, Media and Sport, which won an Interactive BAFTA.
In 2015 I was one of the #SmallBiz100, chosen to represent the UK's five million small businesses in the run-up to Small Business Saturday.
In 2016 Caittom Publishing was named as the winner of the Business to Business (Business of the Year) category at the annual Business Networking Awards. I was honoured to be runner-up for the Extra Mile award.
In the same year, I was chosen for the Burton Mail newspaper's inaugural Inspirational 100 - businesses that the newspaper considered to be making an inspiring contribution to the economic prosperity of the region (East Staffs, North West Leics and South Derbyshire).
In 2019 I was thrilled to be chosen as Woman Who Achieves Through Networking in the WomanWho awards.
Caittom Publishing is based in Burton-on-Trent, Staffordshire, and works with companies and brands across the UK.
If you'd like to connect with me on social media, you can find me at:
Elaine is able to devise and implement highly sophisticated digital and social media campaigns which answer any client brief and importantly achieve measurable results.
Rachel Cullis Dorsett
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