Tel: 07889 821348

Tel: 07889 821348

About us

Elaine Pritchard

I launched Caittom Publishing in 2010 after working in newspapers for 29 years.

My first full-time job was as a junior reporter at a weekly newspaper group in Leicestershire in the 1980s. I went on to work on regional titles across the UK in specialisms that included health, business, education and lifestyle features.

Progressing to newsdesk and editing roles, I played key roles in the coverage of many major news stories of the 1990s. I also gained experience of writing for different audiences as a freelancer for national titles as diverse as the Daily Star, the Mail on Sunday and the Sunday Times.

In 1999 I moved into online journalism as joint editor of the regional newspaper website HoldTheFrontPage for the then Northcliffe Newspaper group.

During the next ten years, I led a number of award-winning niche digital businesses, including an educational website,  commissioned by the Department for Culture, Media and Sport, which won an Interactive BAFTA. 

I am one of three volunteer leaders of the Burton network group of the Women In Rural Enterprise organisation and delighted to be a member of the Love Ladies Business Group in Burton.

In 2015 I was one of the #SmallBiz100, chosen to represent the UK's five million small businesses in the run-up to Small Business Saturday. I was subsequently invited to become a Small Business Saturday UK champion to help plan events and get more people involved in the year-round campaign.

In 2016 Caittom Publishing was named as the winner of the Business to Business (Business of the Year) category at the annual Business Networking Awards. I was honoured to be runner-up for the Extra Mile award.

In the same year, I was chosen for the Burton Mail newspaper's inaugural Inspirational 100 - businesses that the newspaper considered to be making an inspiring contribution to the economic prosperity of the region (East Staffs, North West Leics and South Derbyshire).

Caittom Publishing is based in Burton-on-Trent, Staffordshire, and works with companies and brands across the UK. 

If you'd like to connect with me on social media, you can find me at:


I had got stuck with my blog, lacking confidence in what to write ....Elaine advised me on my blogging strategy and gave me the confidence to get going again.


Joelle Harris

The Eco Wardrobe Warrior

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