When you are focused on the day-to-day running of your business it can be hard to find the time to think about the strategy behind the content you create and share online.
Are there untold human interest stories in your business that could raise your profile, create a positive impression on current and future customers and improve both internal and external communication?
I work closely with a number of trusted partners and agencies who provide PR and marketing services - but my focus is on the written word and how it can portray businesses and organisations in the most engaging, professional and positive light.
Sometimes you can be too close to your own business story, and the details of the products and services you provide, to strike the right chord with the people you want to reach and influence.
I can come into your company and carry out an audit of the content you are currently creating and sharing online and via social media. I can identify opportunities for improvements and edit and rewrite content you already have, or create new bespoke content for your website, blogs, newsletters and social media.
Since establishing Caittom Publishing in 2010 I have worked with a wide range of private and public sector organisations to create content strategies for more effective use of social media.
"Elaine is extremely competent communication professional and has undertaken various project work for Burton Hospitals such as communications planning and the implementation of our social media strategy."
- Toni Carlile, Burton Hospitals NHS Foundation Trust
"Elaine and I have worked together very closely on the social media strategy for consumer and b2b account...Elaine is able to devise and implement highly sophisticated digital and social media campaigns which answer any client brief and importantly achieve measurable results."
-Rachel Cullis Dorsett, Cartwright Communications
Putting together quality content and building a strong online presence were key parts of the training event that I took away and have decided to work on to improve my own experience long term.
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